If you’ve been working in your business for any length of time or even if you are an individual - celebrity, actor, model, player, public figure, it’s likely that you have an Instagram and Facebook handle. In order to give users more confidence in your brand and to ensure that businesses aren’t using their accounts as personal vanity portals, Instagram started offering blue tick verification. This means that only accounts who have met strict criteria will be able to access this feature - but this is an OLD STORY.
Last Sunday, on 19th February 2023, Meta platform started a beta test for paid blue tick verification for Instagram and Facebook for $11.99 per month on web and $14.99 per month on mobile. CEO of Meta Mark Zuckerberg, announced that a “Meta Verified” account will grant users a verified badge, increased visibility on the platforms, prioritized customer support, and more. The features are testing out in Australia and New Zealand this week and will arrive in more countries “soon.” Probably by next month in India.
What is Blue Tick Verification on Instagram?
Instagram verified accounts are those that have been granted access to the blue tick feature. This will allow users to know that the content posted to the account is from a legitimate business, you need to come across some steps with ID proof to complete this verification process. Once you’ve gone through the steps above, the meta team checks all the details before giving you the blue tick. Once you have the blue tick besides your profile name, you will be able to give your business a little extra confidence, and this will hopefully help you gain more followers and engagement. Instagram confirmed that the blue tick feature will only be available to verified accounts.
Why does Instagram need Blue Tick on Verified Accounts?
Instagram has been adding new features to the platform over the past year and Blue Tick is one of them. They want to make sure that you are who you say you are on the app, as well as to help alleviate any confusion that could come from people seeing fake accounts. It’s important to note that blue tick verification is not meant to be used as a tool for spiking your account with fake likes and comments. Instagram has always had community guidelines in place, and the blue tick is simply meant to address those accounts that are not breaking the rules.
How to get Blue Tick on Instagram - Before February, 2023
A blue tick is not something you can turn on or off. You’ll need to work with an Instagram marketing agency to get this going for you. The best way to do that is to start engaging with your followers on a more personal level. Find ways to interact with the people who follow your business so that they are more likely to engage with your content too. Start answering questions, engaging in conversations, and posting photos that are directly related to your business. When you begin to see the results in the form of more engagement and new followers, it will be easier to continue these efforts as your Instagram growth begins to take off. If you were a public figure or well known person or you have published in different newspapers/channels several times, it was easier for you to get the verification badge. However, nothing is permanent, and meta comes up with a new paid plan for blue tick verification.
What is the Meta Verified Blue Tick for Instagram?
Update by Meta Team: “We’re testing Meta Verified, a new subscription bundle that includes account verification with impersonation protections and access to increased visibility and support.
We want to make it easier for people, especially creators, to establish a presence so they can focus on building their communities on Instagram or Facebook.”
On 19th February, Mark Zuckerberg announced that they will start testing “Meta Verified” which is a new feature for creators. It is a subscription bundle on Instagram and Facebook that includes a verified badge and the process of getting this badge is similar as before. You need a government ID, and the same details for applying for this.
Once your account is verified, these are the things you will get:-
A “blue tick verified badge”. This blue tick is the confirmation that you are the real person or business and that your account has been authenticated with a government ID.
More protection from impersonation with proactive account monitoring for impersonators who might target people with growing online audiences.
Special customer support benefits whenever you need it.
It will increase your profile and post visibility on the explore page. Your comments will get top priorities.
Meta will offer exclusive stickers on Facebook and Instagram Stories and Facebook Reels.
Also 100 free stars per month on Facebook so you can show your support for other creators.
Some frequently asked questions about this Blue Tick "Meta Verified" plan:-
What about the previous Blue Tick verified accounts? Do they have to pay the monthly subscription price?
Ans: Those who already have the blue tick verified account, they won’t have to pay for this plan. Their blue tick badge will be there with the same features. However, they have to maintain the quality of the posts.
Is blue tick permanent?
Ans: As per the new plan, you will have the blue tick as long as you are paying for this subscription. Those who already have a blue tick verified account, their “Blue Tick is not permanent” as well. If the Meta community finds any issue with your account, they can turn off the verification.
Can a fake account get a Meta Verified account?
Ans: No! Those who want a Blue Tick verified account, they have to submit their original government ID proof, the meta team will verify all the details before giving you the Verified Badge.
Can anybody apply for the Meta Verified blue tick badge?
Ans: Not really. Your account must meet minimum activity requirements, such as prior posting history, and be at least 18 years old.
Should I use Real Name for my profile?
Ans: A Big YESS!!! At this time, Meta Verified will only support your real name on your profile. Once your profile is verified, you can’t change the profile name, username, date of birth, or photo on your profile without going through the Meta Verified subscription and verification application process again.
I have a business, can I get a Meta Verified account?
Ans: No! At this time businesses are not eligible to apply for Meta Verified blue tick badge.
How to know if your account has been verified
There are a couple of ways that you can find out if your account has been verified. The first way is to go to your profile settings, where you’ll be able to see a new “Blue Tick Verification” option. The second way is to just look at the bottom of your profile. Instagram will have a blue tick.
Now a few more questions for you:
Is Meta Verified needed? How important is it?
Will you pay (USD) $11.99 on the web and (USD) $14.99 every month?
Is it worth it to pay this amount?
Let me know your thought in comment box and I will create another blog by using this questions and with proper answers as per my point of view.